Christmas Cards Suffering Cutbacks

In Europe, News Headlines

Britons will send 141 million fewer Christmas cards this year than five years ago in an effort to save money and the environment, according to a survey.

More than a third of people (36%) have cut their Christmas card list, suggesting 882 million cards will be sent this year compared with 1.02 billion in 2005, the poll for Oxfam found.

It revealed 91% of those aged 55 and over plan to send cards this year compared with 72% of 18- to 24-year-olds.

Saving money and environmental concerns were both cited as reasons for cutting back on cards by 22% of respondents, with postage cost increases mentioned by 21%.

Almost one in five people (18%) think cards are no longer an important part of Christmas, with 13% of those respondents planning to send online and email greetings instead, the poll found.

Just 12% of Britons will send more cards this year than five years ago, while 43% will send about the same number.

Oxfam said its own card sales were down by 14% so far this year.

The charity’s director of trading, David McCullough, said: “Given their social importance, Christmas cards are clearly a tradition it’s important to keep alive.

“This is even more the case when you realise that the £1 million of Christmas card sales Oxfam receives every year is enough to feed more than 140,000 families. Sending a card this year could help you not only to stay in touch with your loved ones, but could make a difference to the lives of poor people around the world at the same time.”

YouGov surveyed 2,328 adults online between October 29 and November 1.

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